Website audit to identify SEO issues

An SEO audit is a great way to find out what is preventing your website from ranking on the first page for the target keywords of your business. The website analysis will reveal how to improve search and technical optimization to get higher rankings on Google.

Website usability audit

We explore the usability and functionality of the website. Analyze the user experience from Google search to placing an order on the website. Check the website structure versus popular search queries and your business offerings.

Technical audit

Analyze the website for compliance with search engine technical requirements. Checking the settings of technical SEO files (robots, sitemap), URL structure. The page loading speed analysis.

On-page optimization analysis

Analysis of internal SEO factors affecting website optimization for search: quality and relevance of meta tags, H1-H2 headings. Analysis of the HTML structure of the pages, internal linking.

Search traffic analysis

Explore the search queries that drive users to your website from Google search. Analyze competitors' keywords, identify content gaps and strong and weak sides of the website.

Content semantic analysis

Analyze the completeness of the semantic core and the website content quality. Review the relevance of website content and meta tags for popular keywords in your niche.

Off-page SEO profile analysis

We analyze the website's authority online, its backlink profile, link donor sites, quality of backlinks, and anchor texts. We check for website presence in catalogs, mentions in social networks, citations in niche blogs.

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Search engine optimization recommendations

The SEO audit of the website is an analytical work aimed at identifying the technical issues and weaknesses and providing recommendations on how to fix them. After an in-depth analysis, we provide a detailed report on the website SEO, conclusions on all SEO factors, and recommendations on how to improve website optimization for search and increase organic traffic.


Improve technical optimization

Recommendations for technical setup to ensure efficient indexing of your web pages by search engines. A clear roadmap to increase technical optimization and page loading speed.

Improve on-page optimization

Recommendations for optimizing meta tags to make them SEO-friendly and target popular search queries. Tips for improving website HTML structure.

Enhance content

Recommendations for enhancing semantic core and improving text content. Identify keywords that drive traffic to competitor websites and where you fail to rank high.

Develop off-page optimization

Guidance on how to improve your website's off-page SEO profile, enhance the quality of backlinks. We develop an actionable plan to increase the number of external links to the website and increase the domain authority.

Which websites need an SEO audit?

Websites that are already working on SEO, but have not yet achieved the desired positions in Google search results and volume of organic search traffic. Our SEO experts will identify your website's weaknesses versus the competition, keywords to enhance, and content gaps. We determine the backlink gap and develop an actionable for off-page SEO. We also review the on-page and technical optimization of the website.

New websites that were launched three, six months, or a year ago, but are still struggling to achieve decent rankings in Google search. Our team will conduct a thorough analysis of your niche, your competitors' websites, and your business keywords. The goal is to develop the best strategy to promote your services online. A comprehensive technical analysis will determine if the website development is SEO-optimized when it comes to the technical basics.

Websites that are just being launched or are already in development with a test version. In our SEO audit, we focus on finding gaps in on-page and technical optimization. Our SEO experts make sure that your new website meets all Google's requirements and has an SEO-optimized HTML structure. Our specialists also analyze the keywords in your industry and create a complete semantic core. We deliver an SEO strategy that is tailored to your case and the needs of young websites.

Why do you need to perform an SEO audit for your website?

A professional SEO audit aims to identify the strengths and weaknesses of the website in search engine optimization. The analysis also reveals why you might lag behind the competition in technical, on-page, and off-page optimization.

The ultimate goal of the audit is to recommend precise actions and technical tasks to the developers, webmasters, and copywriters to fix SEO issues and improve optimization scores.

All parameters of an SEO audit can be divided into 4 categories: Website usability; Technical optimization; Content optimization; Off-page optimization. Each of these levers contains a list of unique SEO factors.

SEO factors checklist for website audit

The SEO site audit is a very important part of website promotion, as lays down a foundation of an SEO strategy. Thanks to the audit, you can improve the result and reduce the cost of website promotion, thus increasing the profit.

An SEO audit is an analysis of a website regarding a number of important factors that directly affect its ranking in search results. The study identifies any optimization gaps that need to be worked on and SEO factors that need to be improved to increase search visibility. An audit reveals the uncovered potential of the website for your business.

Let's consider in detail what parameters may negatively impact website optimization. Once you fix these issues, you will achieve higher results at a lower cost.

  • Duplicate pages and content. Often, high-quality websites rank poorly precisely because of the large number of duplicates in the Google index. In the audit, we analyze which pages are accessible, which ones are indexed and whether there are any duplicates.
  • Robots.txt. This file does not contribute to the promotion of the website, but errors in its rules for search engines can be critical. We check if the robots.txt file is configured correctly.
  • Sitemap.xml. For large resources, search engines often cannot index all pages. In such cases, it is necessary to set their priority for scanning and indexing. We analyze the correctness of the sitemap configuration.
  • 301, 302, 403, and 404 responses. We check the correctness of the website server response code. All non-existent addresses must return the 404 response code of the server with the optimized 404 page. There should be no broken links in the internal linking. Also, only URLs with a response code 200 should be used, 301 and 302 redirects should be avoided.
  • Validity of the code. This parameter can have a negative impact on technical optimization. Therefore, we check the HTML code and recommend eliminating the detected issues. We use the Validator.w3 tool to check the validity of the website's source code.
  • Indexation errors. Google Search Console is a powerful tool that helps webmasters and SEO specialists. We investigate all indexation errors and coverage issues flagged in GSC. We find their root cause.
  • Website usability. Excellent usability will not only increase conversion rates but also have a positive impact on search rankings by improving user behavior on the website. Search engines take behavioral factors into account, so they influence the website's rankings. We examine user behavior on the website, the number of clicks and page views, depth of scrolling, bounce rates, and other analytical data that reveals the usability of the website.
  • Website structure. A well-designed structure is a guarantee of a website's convenience, functionality, and growth potential. The more pages that meet the various needs of your customers, the greater the potential of the website. We check if the most important pages are just one click away from the home page. We also examine the structure of the directories, the optimization of filter pages, the intersection of search queries, and the availability of landing pages for popular niche keywords.
  • Internal linking. In addition to menus, pages with second-level nesting should be accessible via links in the content, in calls to action. Internal linking of categories and related products on large portals deserve special attention. For online stores and large portals, internal linking can increase traffic many times.
  • Meta tags. These are among the most important factors for high rankings in search. We analyze the title and meta description of all pages. We check if they meet Google's requirements and best SEO practices in terms of length, keyword presence, and relevance to the page's content.
  • Semantic core. This is an evaluation of the quality of the keywords collected and the integrity of the semantic core for your business online. Evaluation of the correctness of the website structure in accordance with the semantic core.
  • Keyword research. The main principles - selecting search queries that are semantically related to the keywords for which your website ranks; finding valid search queries that match your products or services but are not used in the website content; identifying competitor keywords that generate organic search traffic.
  • Landing Pages. Evaluate the right selection of landing pages and their number in relation to the keyword groups collected. Commercial keywords should lead to categories or product pages only.
  • Content. Analyzing the completeness and quality of textual content is very important. Quality and useful content must be written in accordance with the semantic core and target the most relevant keywords.
  • Content uniqueness. This is crucial because non-unique text can lead to search engine penalties. We check for pages with non-unique or missing content and offer a copywriting plan to fill in all gaps.
  • Use of keywords. The most important rule of copywriting: copy should be written for people, but with search engines in mind as well. Google prefers websites for users, but the resource will not rank high without the use of the right keywords. We investigate whether keywords are used and whether it is done naturally.
  • Backlinks analysis. We analyze the external links to the website and its donors. We pay special attention to the quality of donor sites: any spammy or suspicious resources should be eliminated.
  • Anchor text analysis. Google does not like any anchor and link spamming. And the easiest way to find unnatural links is to analyze the anchor list. If the anchors are not natural, websites will be penalized by the Penguin algorithm.

SEO audit is only the beginning of the process

A professional SEO audit will help you make your website more search engine friendly. The path to building a wide presence on the internet and getting high rankings on Google starts with improving your search engine optimization. Website improvement must start with an SEO audit.

Our audit report includes a list of recommendations for the website owner and technical tasks for developers and copywriters. Implementing the changes will help the website attract more visitors, improve search engine rankings for targeted keywords, and thus increase company profits.

There are a variety of SEO factors that affect a website's ranking in organic search results. An SEO audit will help you better understand which factors you can improve on your website. Identifying pages and areas that need improvement, together with thorough keyword research, is a must-have for a successful SEO strategy. However, this is not a one-time task, because SEO must be maintained regularly.

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