Website development with SEO in mind

Creating a quality website starts with a well thought out structure. With an optimized HTML structure of the website we lay the foundation for a successful search engine optimization. We take care of usability and navigation, create HTML layouts that meet search engine requirements, and create landing pages with content that matches your target keywords.

Website structure development, layouts, UX

We develop a unique website design with excellent UX, logical structure and easy navigation. Solid and stylish web design that fits your brand.

Coding, quality development

Creation of pages with optimized HTML structure that meets all SEO requirements. Clean code and quality development guarantee high page loading speed.

SEO and technical optimization

We optimize the site for the requirements of Google and other search engines. We configure the technical files required for SEO and SEO-friendly URLs and set optimized meta tags.

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Why should we think about SEO when creating a website?

Search engine optimization at the stage of website development helps to avoid mistakes that can negatively affect Google rankings and visibility on the Internet. Thinking about SEO when developing a website can also save you money. After all, reviewing the website after launch without prior optimization always involves additional costs for corrections and implementation of features that could have been foreseen in advance.

план розробки сайту в іконках

Logical structure of the website

The right structure of the website depends on how Google will see it and what the journey of visitors will be. Convenient navigation, efficient UX and internal linking and effective landing pages.

Attractive mobile-friendly design

We create a website that is easy to explore on all devices and in all browsers. A website with an attractive design that stands out from the competition.

Fast loading, technical optimization

Page loading speed is a very important indicator of the quality of a website, both for users and search engines. Google has included the speed of the website in the SEO factors.

High quality on-page optimization

Our website SEO optimization starts with the logical semantic structure that corresponds to the target search queries. The code is written in accordance with W3C standards and Google requirements.

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Types of websites we create

Before you commission website development, you need to know what type of website you need. The most popular types of websites that clients order are business websites, corporate websites, and online stores. These three types are described in more detail below. We also develop personal blogs, portfolio sites, and catalogs.

If you need a custom digital project with the option of online payment, send us your requirements through our contact form. We will review your project needs and decide how to make them a reality. Our main focus is on creating websites with search engine optimization in mind.

Business presentation website. The simplest and most popular type of website. It is used to introduce the company, brand, or services to the visitors. The business website includes the home page, "About Us" page, services, and contact pages. The business website is a great way to showcase your business online and allows potential customers to view a list of services or products offered. The business website is usually 5-10 pages long. It is a good option for small or new businesses. This option is also suitable for businesses with a small range of services or goods that are not sold online. A business website can be advertised in search engines and increase the number of orders and business profit.

Corporate Website. This type of website is more comprehensive in terms of content and can also offer advanced features. With this type of website, you can present a product catalog with categorization and filters. The corporate website gives the company the opportunity to present an online list of services and products offered, as well as cooperation opportunities for potential partners. A corporate website usually includes more than 20 pages and a unique design that represents the company online. This type of website often includes a corporate blog or news module. The corporate website is ideal for medium and large companies to attract new customers and partners. This type of resource allows you to optimize your web pages for a large number of search queries.

E-commerce website. As the name suggests, this type of website allows you to sell products online. We develop online stores with a wide range of features, a convenient shopping cart, and popular delivery methods. Categories, filter pages, and products are optimized for the requirements of search engines, first of all, Google. If you have only a small number of products (50-200), then Woocommerce on WordPress can be an effective and inexpensive solution. If you have hundreds or even thousands of products, we recommend developing an e-commerce store on OpenCart and Prestashop platforms.

Advantages of creating websites with Seo-Creative

We always offer complex services - the creation of a website taking into account search engine optimization itself. When creating a website, we already take into account all the nuances of technical optimization. Thus, you do not have to redesign the website after additional audits or additionally look for an SEO agency.

Sometimes the option is practiced to have a website developed by different agencies - one takes care of the web development, the other SEO audit, recommendations, and optimization. And a third one creates the texts. However, the cooperation is not always coordinated, and the budget is often doubled.

An important component for website SEO is on-page optimization. We always create websites with search engine optimization in mind. An SEO specialist begins his work at the stage of structural and design planning. Then the SEO requirements are implemented in the phase of coding and creating the HTML layouts of the pages.

Analysis of niche and competitors

In order to competently design the structure of the future website, we analyze all available information from the client. Main areas of activity, priority services or goods, regions where the company operates, main competitors, and advantages of the company.

If the company already has a website, we study the achieved SEO rankings and look for ways to improve them.

Semantic core

The most important stage is to determine the future structure of the website. Based on this analysis, we create a semantic core, which helps to create a vision of the necessary structure of the website and a list of pages to be promoted. We match the key pages with relevant search terms.

The collected search queries are divided into categories and subcategories and clustered. An SEO specialist uses these clusters to create a search query tree that indicates how the website should be found by potential customers. This forms the basis for the structure of the website, which helps to organize the navigation and catalog and highlight the most important pages.

Website structure development

The structure of the website will be logical and user-friendly. We plan the structure based on SEO data and market analysis before we start web development. In this way, the website will be prepared for full-fledged SEO campaigns and will need lots of additional tests.

On-page optimization

On-page optimization includes dozens of important factors for website SEO in the development phase. In the robots.txt file, our SEO specialist specifies which pages and files on the website should be indexed and which should not. The XML sitemap shows search engines how the website is structured and which pages are most important. It helps to identify content and provides additional metadata such as the frequency of updates, priority, and the time of the last change.

SEO optimized HTML layouts

The layout of our website complies with the standards. According to the results of the W3C audit, there should be no critical errors in the layout. Moreover, the layout of our pages always has an optimized HTML structure and a hierarchical structure of headings - H1, H2, H3. The structure of the pages meets the requirements of search engines.

Semantic URLs

We configure semantic URLs (SEO-friendly URLs). They are designed to guide search engines and visitors. We make sure that page addresses contain transliterated words, are separated by hyphens and do not contain special characters. In this way, we ensure optimal indexing of the pages and inform users about their content via the page address.

Meta tags generation

Meta tags are the first text content read by search engines on your website. Based on the SEO title and meta description, Google starts to get to know your website. Meta tags have a great impact on indexing and ranking. That's why we set meta tags with rules so that they are unique on all indexable pages, meet Google standards for format and length, and contain the keywords you target.

Duplicate content

We review canonical pages and pagination pages. We make sure that search engines do not include irrelevant pages with dynamic parameters, duplicates, pages irrelevant to SEO filters and pagination pages. Thus, we improve the crawl for indexing the website by search engines.

No broken links

Before launching the website, check if all links in the internal linking work correctly. All addresses used on the website must return a response code of 200. We make sure that there are no 404 responses that indicate invalid or broken links. For this purpose we use effective SEO tools.

Website speed

Page loading speed is one of the most important factors when optimizing a website. Slow websites annoy users. Such websites rank lower, have a higher bounce rate and fewer conversions. And in the summer of 2021, Google introduced website speed as one of the most important ranking factors in search results via the Web Core Vitals algorithm.

In our website development, we aim for a speed of 90+ on a desktop and 70+ on mobile devices in a Google analysis. To speed up the website we implement Google Speed recommendations: clean code in website development, image optimization, use of caching, compression of styles and scripts, deferring non-critical JS scripts, lazy loading.

Website adaptability

When creating websites, we pay attention to the following points. The website is displayed correctly on different devices. Set the viewport tag. No horizontal scrolling. No flash elements. The text content is easy to read. The website is displayed in an appropriate format on all devices. Cross-browser validation performed - the website displays well on all browsers.

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